The authors investigate the market for beef in Japan. Using simply explained economic concepts, they analyze each of the main determinants of the demand for beef in Japan to provide the reader with an in-depth understanding of this enigmatic market. Each chapter analyzes a specific aspect of the beef market--price, foreign competition, or the impact of culture and history--and the resulting effects. Marketing Beef in Japan is a succinct summary of the latest information and thought on this complex market, from authors who clearly convey their unique and diverse expertise.< Catching Up with Depeche Mode
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